examples

Sunny Smart Supplements needed a website that was easy to use and made check-out simple.

Sunny Smart Supplements was founded in 2019 with a mission to make wellness affordable and accessible to everyone, especially through quality products sourced with integrity and care. The company was created and is run by military veterans who saw friends and family struggle with high costs for products that relieved pain, stress, and discomfort, and they set out to offer something better grounded in service, commitment, and integrity.

The previous Sunny Smart website was clunky and difficult to use, with too many steps and redundant actions required just to complete checkout and make a payment. The redesigned WordPress website, integrated with WooCommerce, Elementor, and Shippo, solves these issues with a convenient member portal. Now, customers can login to a personalized dashboard to view past and current orders, track delivery statuses, monitor Smart Points earned from purchases, and easily submit claims for shipping delays, damaged packages, and missing items. The upgraded platform also supports gift card purchases and integrates the Smart Points rewards system so users earn points for every dollar spent, turning shopping into a more rewarding and efficient experience that aligns with Sunny Smart’s values of respect, commitment, and accessibility.

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Mirror Mental Health needed a website that reduced barriers to care and communicated trust, safety, and inclusivity

Mirror Mental Health needed a website that reduced barriers to care and communicated trust, safety, and inclusivity from the first interaction. The goal was to challenge the stigma surrounding therapy while making it easier for individuals to find support that aligns with who they are and how they live. Archer Strategy approached the site as a guided entry point into care; one that simplifies the process of finding the right therapist and removes unnecessary obstacles, so visitors can focus on taking a meaningful first step rather than navigating complexity.

From a design perspective, the WordPress website—utilizing WPBakery—was crafted to feel calm, grounded, and welcoming. Natural imagery, soft artwork, and a cool blue palette establish a sense of peace and belonging, while clear navigation ensures essential information is easy to find. Visitors are intuitively guided to services, intake resources, third-party payment and member portals, and detailed therapist biographies. Every element was intentionally designed to make beginning therapy feel approachable and stress-free, reinforcing Mirror Mental Health’s commitment to accessible, affirming care.

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Peaks to Plains Government Relations needed a website that clearly demonstrated credibility, impact, and leadership.

Archer Strategy designed the site to highlight the real-world accomplishments of principals Sal Pace and Tara Trujillo, making it easy for prospective clients to quickly understand who they are, what they’ve achieved, and how they deliver results. With only five focused pages, the site tells a clear story: deep government expertise, proven outcomes, and a strong track record serving communities across Colorado. Every page was structured to help potential clients efficiently evaluate services and move toward contact with confidence.

From a design and build standpoint, Archer Strategy prioritized clarity, usability, and performance. The SquareSpace website is fully mobile responsive, intuitive to navigate, and structured around outcomes rather than abstract promises. Results are presented as concise case studies, leadership bios are front and center, and calls-to-action are simple and direct. A streamlined contact form ensures Sal and Tara are easy to reach without friction. The result is a professional, modern website that functions as both a credibility tool and a business development asset—exactly what service-driven organizations need to convert interest into engagement.

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